Challenges in the Internal Communications

DELIVERY CHANNELS WITHIN ORGANIZATIONS                                                              5

Challenges in the Internal Communications

According to Melcrum, the two most pronounced to appear were General Employee Engagement (48%) and Gaining Employee Buy-in (54%). But the biggest challenge, by a substantial margin at 64%, is the sheer Volume of Communications flowing through the organization.

INCREASING COSTS & LONG TIMELINES

• Inadequate to the economical reacting to the changing directive around customer communications and developing customer expectations.
• Daily business communication frequently changes the required high value resources with long lead term.
• Little access to money necessary to fund a comprehensive communications rearrangement to adopt a multi-generational customer audience.
• The growth of the postage costs and the uncertain nature of customer reaction to physical stuff.
• Demanding in acquiring new revenue from existing consumers with current communication touch points.

TECHNOLOGY DEVICE DEPLOYMENT

• The restrict enablement due to complication in the communication tools and narrow employee experience.
• Growth of Mobility – It evolves from SMS messaging to complete end-to-end customer experiences on mobile device.
• Acceptance of the Web as a POS – The increasing number of consumers are buying online.
• Modularization of communications processes – organizations must identify what procedures are used in fit in-house and what needs to be outsourced.

CONTENT RELEVANCE (PERSONALISATION & CADENCE)

• Incompetence to fulfil customer communication taste and the focused customers with appropriate offers because the consumer data is incomplete and locked up within multiple legacy applications.
• Customer communications are not convincing and are frequently confusing due to erratic branding and content across diverse lines of business.