Coordinated Delivery Channels

DELIVERY CHANNELS WITHIN ORGANIZATIONS                                                                      4

Coordinated Delivery Channels

1.      Identify your target audience- To find out the job titles of the people who make or control the decisions about purchasing the type of products you supply. Overview the media information packs of magazines and newspapers that hold to reach the target audience. Inquire the sales team if they meet through face-to-face meetings so that we can use the sales force to communicate information. Therefore, we can use the websites to communicate with the audience.

2.  Calculate the cost of communicating through the channels you have identified- To get to know the advertising rates from media publishers, asking the designers and printers for the quotes on manufacturing the printed documents such as technical papers and calculate the cost of direct sales calls.

3.  Choose interactive channels if you want to obtain feedback or monitor opinions of your company and your products- Set up a framework or product review page on the website to motivate the visitors to share the views. Observe the social media matters that relates to the company. In order to maintain the reputation, respond to each comment to strengthen the company.

4.   Work with communications professionals to develop and implement your communication strategy- Hire a public relations consultant to control the relations with the media for assuring that the press launches should appear in the right publications and gaining editorial coverage in influential media. One should select the marketing firm or advertising agency to make endorsement on communication channels and strategy.